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Broadridge Paladyne OMS & Portfolio Master

A Detailed Breakdown of the

Features of Broadridge portfolio master

Below is a functional breakdown of Paladyne compared to LiminaBoth solutions are cross-asset, covering most instrument types. If you’re investing in anything other than the most common asset classes, our standard recommendation is to request a detailed asset class list from each vendor and ask them to demo workflows for each asset class.

Note: Vendor information here is based on company websites, industry publications and online review sites such as G2, Gartner, TrustRadius and Capterra. Such pages have been reviewed in June 2024 as a basis for this article.

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System capabilities
Paladyne
Limina IMS
Order Management
Simulate portfolio changes
Rebalancing & order entry workflows
(super efficient)
Investment compliance
Order planner
Portfolio monitoring & performance
Real-time sensitivities
P&L
Look-through (funds, indices, derivatives)
Compare vs benchmark
Performance Attribution
Risk Management
Value-at-Risk (VaR)
Scenario analysis
Sensitivities
IBOR & Middle Office
Corporate actions
Accruals, fees, deposits/redemptions and other non-trading activities
Reconciliation
Reporting
Import-export engine
Data quality controls

Why consider Limina's Investment Management System

When looking at the capabilities of a platform, it’s important to remember that merely having the functionality isn’t enough. Here are the top three reasons why firms choose Limina:

No workarounds
With all features covered, there is no need for workflows outside the system.
Save 4 hours per day
Efficient workflows and clever automation through an exception-based approach.
no data errors
Data quality controls is always on, checking imports and data entry
AvanzaAsset management department of bank

By adopting Limina's scalable platform, Avanza has launched 33% additional funds without having to scale its investment operations team. They achieved:

  • Decreased dependency on single individuals - by replacing spreadsheets
  • Improved operational efficiency - by increased automation
AtleBoutique asset manager
  • "It’s such a modern portfolio management system – not only because it’s cloud-based, but the entire process flow and information I get is complete and up to date. It’s simple to use, flexible to work with, and it minimises the time for the entire trade workflow." / Portfolio Manager
  • "Limina helps us reduce operational risks." / CEO
Limina Devices

See a modern system in action today

If you're looking for a modern alternative, why not schedule a no obligation demo with us at a time to suit you?

History and evolution of Paladyne systems

Sameer Shalaby, Sol Zlotchenko, and Scott Alderson founded Paladyne Systems in 2005. The company quickly gained traction among hedge funds, and in just 6 years grew to servicing 150 clients with 160 staff. Following the quick growth, in 2011 Paladyne Systems was acquired by Broadridge (NYSE:BR), an S&P500 fintech company.

Our understanding is that the product has been renamed to Broadridge Portfolio Master since, but we struggle to find an announcement for the renaming. That product is being pitched to service asset managers (as well as hedge funds), although no data on asset managers serviced is presented.

Over the years, Paladyne has continuously evolved its product suite to meet the changing needs of its clients. The modular Paladyne Suite includes:

  1. Order management
  2. Portfolio management
  3. Reference data management
  4. Investment data warehouse and custom reporting
  5. Reconciliation

Non-functional breakdown of Paladyne OMS

  • 01 Integrations
  • 02 Efficiency
  • 03 Neutrality
  • 04 Hosting

Integration with 3rd party systems

Paladyne Portfolio Master integrates with various third-party systems, including portfolio accounting applications like Advent’s Geneva. This integration ensures a smooth data flow between systems, reducing manual intervention and minimising the risk of errors.

However, since Broadridge manages the integrations, you’re dependent on their resources being available if you need to make changes or add integrations. There might also be costs associated with integrations.

Limina takes an entirely novel approach to integrations, which removes all costs and vendor dependency without any downside (no developer resources needed).

Report based

Paladyne Portfolio Management System is a report-based system.

  • Pro: It allows users to generate bespoke reports that meet their needs regarding the data they want to see.
  • Con: Users build reports as a workaround for workflows the vendor could’ve supported natively. This consumes time that could’ve been spent elsewhere.

Book a Demo of Limina’s platform today to see how we’ve solved reporting and how more efficient workflows will save you up to 4 hours daily!

Broker neutral

Paladyne OMS and Limina IMS are both broker-neutral. Unlike some of their competitors, they don’t compete with you on any level regarding trade execution. This means you can trust the platforms to be unbiased and prioritise your interests before any relationship with a particular broker.

ASP solution

Paladyne is an ASP (not SaaS), which means it’s a hosted solution. The vendor takes what used to be software and runs it on servers.

  • Pro: you get one environment for just you (single tenant). You can be sure that your data is isolated from all other clients.
  • Con: hosting costs are usually higher. Access might not be via browser/app (but via VPN). There is a higher risk of downtime.

Limina has a model where we can deliver SaaS (browser access) and isolate data between clients. We call this the 4th Generation Investment Management Technology.

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